Terrifying new research shows Facebook’s ambitions to track users has gone far beyond the company’s ‘old’ technology that recognizes users faces, which in itself poses a dizzying array of privacy concerns.
The new development, dubbed Pose Invariant PErson Recognition (PIPER), gathers information about your clothing, hairstyles and body shapes and currently holds a 83% accuracy rate, already incredibly high and is expected to increase even further.
Yann LeCun, head of artificial intelligence at Facebook explained how it works:
“There are a lot of cues we use. People have characteristic aspects, even if you look at them from the back. For example, you can recognize Mark Zuckerberg very easily, because he always wears a gray T-shirt.”
In an effort to ease fears over the invasive technology, Facebook denied plans to integrate it onto their site.
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