Internal traffic data from Infowars.com suggests that Alexa is fixing its rankings system to target conservative and anti-Obama administration news websites while artificially boosting the rankings of pro-government leftist media outlets.
The controversy first arose last year when both Infowars and World Net Daily noticed that despite internal traffic reports from several different sources showing that traffic was on the increase, Alexa’s publicly available statistics showed a massive and unexplained drop-off in traffic from August 2014 onwards.
Alexa rankings are important because they gauge the popularity of news websites that compete with each other as well as providing analytics for potential advertisers.
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