Total Commitment 

Alexander the Great got his name by the outrageousness of his commitment.

He is known as the greatest empire builder of all time.  He started that reputation by attacking vastly outnumbered and better equipped armies with only one superior weapon . . . Total Commitment.

In 334 BC he and his minuscule Greek navy landed on the shores of the populous Persian empire, known at the time for having the best fighting force in the world.  His brilliant strategy was this . . . To deliberately burn his ships in plain sight of his men.  As they looked perplexed at him for destroying their only means of escape, should their optimistic plans turn out to be too difficult to attain, he gleefully smiled back at them and confidently proclaimed, “Now we have to win! Retreat is no longer an option!”

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